Real Estate Social
Real Estate Brokers, Mortgage Lenders & General Contractors
Although networks like Facebook, LinkedIn and Twitter have been around longer than Google Plus, that doesn’t mean it’s any less important. While Google is still experimenting with different ways for Google Plus like activity to influence their search results, it’s clear that Google Plus marketing is going to have a huge role in search engine optimization for the foreseeable future. Since Google has made it clear that their network is here to stay, let’s take a look at five different tactics you can employ to increase your influence on Google Search:
Have a Great Profile and Business Page
When someone visits your profile for the first time you want them to be drawn to what they see. Not only do you want it to be visually appealing, make sure it has plenty of information so both home buyers and home sellers know your niche. Although you don’t want to copy exactly what anyone else does, feel free to look at the profiles and communities of real estate agents, mortgage loan officers and general contractors for inspiration.
Be Active With Your Sharing
Now that we’ve taken the steps to be a page one Google search blog for real estate agents, mortgage loan officers, or general contractors a big part of a successful Google Search marketing is actively sharing content. While this component is crucial, plenty of people make mistakes in regards to it. For example, there are lots of individuals who think they should only share content from their own site and I have to admit I get the idea, but have a simple solution I employ to share and keep viewers in my circle of influence.
You want to keep followers within your circle of influence and why we recommend you include Pinterest in your posting. Having a Pinterest account allows you to share valuable information both home buyers and home sellers need to know while keeping them closely connected to you.
Know How to Utilize Circles
This ties into the previous point of sharing. If you’re trying to spread your influence among multiple target audiences, the Circles feature of Google Plus can really help you out. By taking the time to organize people in logical groups, you’ll be able to control who sees different pieces of content you share. This will make it possible for you to share a lot without worrying about clogging people’s feeds with posts they don’t really care about.
Take Time to Hang Out
Because Google Plus Hangouts make it possible to communicate with multiple people via video calls, this can be a great way to really boost engagement. However, I have to admit Google needs to work on its Hangout platform so I’m a bigger fan of Skype and encourage all our member ot get connected by setting up a free account.
Add Value with Your Comments
When you write a comment on any of our other network communities, think of what you can do to really add to the conversation. By spurring new thoughts with home improvement ideas or what’s great about a neighborhood, you’ll find that the people who follow and interact with you and will be excited to see what you have to say in future comments.
Developing a truly effective Google Plus marketing strategy is something that takes time. Fortunately, we’re taking that time for you and delivering your message on page one of Google search with our Google+ communities. By putting all the tactics we covered into action, it won’t be very long until you start seeing noticeable results from your content media marketing efforts.
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