The Home Buyer's Korner

Information presented should be used for educational purposes only.

January 26th, 2017

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Managing Your Blog

Our WP Training Blog

Blogging by far has become an essential part of any real estate agent, home builder, mortgage lender, or general contractor marketing; however done wrong it can do more damage than good when not doing your fact checking.

Make sure you verify your content, otherwise you can hurt your credibility and no one wants that. Don’t let the high stakes of blogging discourage you. Blogging is an excellent way to become a leader in the real estate industry and connect to local would be home buyers and sellers. The absolute best way to insure you’re providing great content is to remain current on events; find on-line resource that are trusted sites and network with other professionals in related fields to validate your content.  

While blogging errors are usually benign, funny or occasionally embarrassing, they can take a decidedly more litigious turn. Trumping up a home’s neighborhood; violating a home owner’s privacy; offering terms, or blowing up your experience can only lead to disaster.

If you have nothing nice to say “don’t say it” works when blogging. There is nothing wrong with a strong point of view and the core of any good blog. However, trashing a competing listing could lead to your own listing  trashed, and no one needs a blog war. While you want your blog to inform and entertain, leave trashing your competitors at the door, otherwise it will come back on you. 

Don’t forget to regularly post new content at premium locations. Forgetting where to post your blog is the biggest blogging mistake real estate professional make. Blogs should appear on your website; newsletters; LinkedIn Groups; Facebook and Google+. If you find yourself forgetting where you normally post your blog, make a list. I find that posting on LinkedIn first can be a great resource to located where I post simply because as of now it has the best sharing features with Facebook and Twitter, then move to Google+. Because people don’t use every social media network out there, you need to post your blog in several locations so that a largest pool of would-be home buyers and sellers can see it. 

Blogging is about you – professionally.  Steer clear of writing blogs that focus on your professional and personal success.  Home buyers don’t want to read about your kids, your family vacation, but you do need to strike a balance between what inspires you personally and professionally.  Let would-be home buyer and seller know what your niche is, and why it is what it is.  Keep your blog focused on real estate, how to rehab with before/after images, updates on mortgage rates, after move-in tips, etc. Real Estate topics are endless, but they need to be focused on what home buyers and sellers are looking for or need.  You want to establish yourself as the local expert in your field and not use your blog simply to brag about how great you are. 

Home buyers and sellers scan information to see if they want to invest time in reading a blog. Give your reader the chance to quickly read your blog by creating a clear format with headlines; short paragraphs; bullet points; lots of images and if you’re a Youtube geek, all the better – I find that when agents that use video to showcase a homes, or when a lenders takes the time to educate with video; their messaging gets the highest percentage of attention.  But set your equipment up so you don’t have an accident. Vlogging should resemble having a conversation in your car much like you would chat with a home buyer when taking them to a listing, but pay attention to the road at all times! Look at successful blogs to get some formatting ideas. You can use one as a template to keep your blog looking organized and professional. 

Too many bloggers don’t follow a blogging schedule. If you find yourself posting blogs without any consistency you’re really missing the boat. People follow blogs the way they watch their favorite TV shows or read their favorite weekly magazine. They want to know new information is available at the same time each week. If you post blogs erratically, they won’t remember to follow you or take your business seriously. 

There’s a good chance that you’ll get caught if you use someone else’s content and don’t give any credit. Taking other people’s post is a quick way to a bad reputation. Some bloggers will just grab and republish posts with no credits and it’s little more than theft.  It’s also the fastest way to lose your reputation and violates the Realtor® Code of Ethics, if you happen to be one.  Of all the blogging mistakes, using content without credit is probably one of the most prevalent. Bloggers often take content because they don’t feel they have time to be creative. Take some time to write your own content, it will help your social media campaign and boost your reputation.

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